Cases
Four winters. Four houses. One way of working.
A selection of the work from the last three seasons — chosen because each one shows a different shape of the same operating discipline.
Japan → Austria, Switzerland, Italy
A Japanese craft brand finds its European living room.
Translated a fifty-year Japanese ski-apparel house into a European go-to-market — pro teams first, retail second.
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Austria · Switzerland
A pro athlete launches the collection his peers actually wear.
Translated an ex-pro's technical instinct into a private-label ski collection — designed in the Alps, manufactured in Japan, distributed through ski schools.
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Vorarlberg, Austria
A private chalet stops being a secret without becoming a noise.
Repositioned a Lech-Zürs private chalet for an international guest mix — story-led brand, restrained channel mix, zero discounting.
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Tirol, Austria
A ski school sells its season online — without becoming an app.
Designed an online booking funnel for a fifty-year Tirolean ski school that protected the personal handover at the lift.
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