01
Sales & EU Market Access
For Japanese and European premium brands moving into the DACH region. Distribution architecture, pro-team partnerships, retail seeding, and the cultural translation work that keeps the brand intact.
Learn moreBoutique consulting · Tirol · since 2018
Strategy for premium brands. Tokyo to the Alps.
boutiq.vision is a boutique consulting practice in three disciplines — sales and EU market access, brand strategy, content and visual storytelling. For premium alpine and textile houses moving between Japan and the DACH market. Done with founders, not for them.
HBS Alumni · Hyper Island · 150k followers
Nina Gigele
Founder · Strategist
Tirol · Tokyo · since 2018
Tirol· Tokyo· Zürich· München· Wien· Stockholm· Hokkaido· Lech· St. Anton
What we do
Three disciplines. One brand at a time.
Sales and EU market access for premium brands moving into the DACH region — distribution architecture, pro-team partnerships, retail seeding. Marketing and brand strategy that holds for a decade, not a quarter. Content and visual storytelling, tested with a 150,000-follower audience before it ships to a client.
One brand at a time. No retainers stretched across rosters. No copy-paste from the agency next door. boutiq.vision takes few engagements on purpose — premium work is about fewer wrong calls, not more deliverables.
Three pillars
Sales. Brand. Story.
02
Marketing & Brand Strategy
Positioning that survives the next ten years, not the next campaign. Built with HBS case method discipline and Hyper Island velocity — strategy that ships, not strategy that prints.
Learn more03
Content & Visual Storytelling
Every story tested on a 150k-follower audience before it ships to a client. Photography direction, editorial voice, social architecture — the assets that turn a brand into a place people return to.
Learn moreBrands we have worked with
Selected work
Quiet work, loud results.
Four case studies from the last three winters. Hospitality, technical apparel, ski schools, and a private chalet. Different shapes — same operating discipline.
01 · ONYONE 2024 — 2026
Japan → Austria, Switzerland, Italy
A Japanese craft brand finds its European living room.
Translated a fifty-year Japanese ski-apparel house into a European go-to-market — pro teams first, retail second.
Read the case
02 · ORO Brands · Benni Walch 2023 — 2025
Austria · Switzerland
A pro athlete launches the collection his peers actually wear.
Translated an ex-pro's technical instinct into a private-label ski collection — designed in the Alps, manufactured in Japan, distributed through ski schools.
Read the case
03 · Chalet 1551 · Lech-Zürs 2025
Vorarlberg, Austria
A private chalet stops being a secret without becoming a noise.
Repositioned a Lech-Zürs private chalet for an international guest mix — story-led brand, restrained channel mix, zero discounting.
Read the case
Inside the Arlberg
A book — and a community — about the mountain we live on.
Inside the Arlberg is the side of boutiq.vision that you can read. A book about the people, the routes, and the rhythm of the Arlberg — and a curated set of guided experiences for friends, partners, and clients who want to see it from the inside.
Explore the ArlbergStart a conversation
If your brand needs a thinking partner — not another deck — start here.
A 30-minute call. No pitch, no slides. We map what you have, where it could go, and whether boutiq.vision is the right partner for the journey.