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Chalet 1551 · Lech-Zürs Vorarlberg, Austria · 2025

A private chalet stops being a secret without becoming a noise.

Hospitality positioning

Direct bookings overtook OTAs in the second winter.

Chalet 1551 Lech Zürs — boutiq.vision project

Chalet 1551 didn't need more visitors — it needed the right ones. The previous channel mix relied on OTA distribution that flattened the experience into a price line.

We rebuilt the positioning around the chalet's craft and the village's rhythm, moved the highest-value channels in-house, and let the OTAs fade. Direct bookings overtook them by the second winter season.

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Skischule Söll — boutiq.vision website case

Skischule Söll

A ski school sells its season online — without becoming an app.

Designed an online booking funnel for a fifty-year Tirolean ski school that protected the personal handover at the lift.

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If your brand needs a thinking partner — not another deck — start here.

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Book the call hi@boutiq.vision