ORO Brands · Benni Walch Austria · Switzerland · 2023 — 2025
A pro athlete launches the collection his peers actually wear.
Brand · Product · Distribution
A complete collection from blank page to first sold-out drop in eighteen months.
Benni Walch knew what professional skiers actually want. He didn't know how to translate it into a brand, a supply chain, and a route to market that didn't bend the design.
We built the brand vocabulary, sourced the Japanese factory partnership, and seeded the first drop through ski schools — the channel his audience trusts. Eighteen months from concept to a sold-out first season.